Silverback Strategies is a fast-growing search marketing agency located just five minutes outside DC in Old Town, Alexandria. We’re casual, collaborative and busy, and we’re ready to add a new member to our Paid Media team. Our employees are compensated well and get great benefits, including 401k, dental, vision, health, corporate gym membership, and a flexible work schedule. 

Our new Paid Media Account Manager will serve as a client liaison, developing and managing a portfolio of Paid Media accounts and marketing campaigns, build great relationships, manage projects and deliverables, and grow accounts. You’ll serve as both the client’s representative to our internal team and as the face of Silverback Strategies in all client interactions.

Job Description: 

The Pay-Per-Click Account Manager will develop and manage medium to large Paid Search accounts and marketing campaigns, working closely with clients on a daily basis to make sure they are receiving optimal results.

Responsibilities:

• Maintain ongoing, proactive and consistent communications with clients on account progress, performance and problem resolution
• Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, and Mobile
• Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Actively test and analyze paid search ad copy to achieve maximum ROI
• Execute and analyze monthly paid media business metrics, budgets and reports
• Research and evaluate paid marketing efforts and identify new campaign opportunities
• Track paid media best practices, bid management systems, keyword developments, and industry trends

Requirements:

• 1+ year of experience managing Paid Search, Online Display and/or Social Ad campaigns
• Ability to demonstrate analytical skills, technical knowledge and attention to detail
• Outgoing personality with amazing communication and writing skills
• Advanced Web skills, proficiency with Excel, search engine interfaces, and ad platforms

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.

We offer a benefits package and will consider relocation support for the right individual. Please send salary requirements and a copy of your resume to jobs@silverbackstrategies.com.