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Agency or In-House? The Pros and Cons of Outsourcing Paid Media Campaigns

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There's art and science to effective paid media campaigns. Does it make more sense to have those artists and scientists on your payroll as part of an in-house team — or should you outsource this highly specialized, constantly-changing marketing tactic to agency experts? Silverback's PPC managers offer raw, honest advice to decision-makers struggling for an answer.