Thousands of local businesses just like yours are publishing millions of new web pages every day, and all of them are competing for Google’s attention.
Local search rank can make or break your brand’s ability to be seen online. If your website isn’t on page one of the SERPs, it may as well be invisible.
Search engine optimization, or SEO, is the process of holistically improving a website with the goal of increasing organic search visibility. SEO strategy starts with keywords, terms that help search engines guide users to the best results for their query.
Search engines like Google assign value to a web page based on whether or not the content on that page is relevant to a user’s search. If you search “men’s sweaters” in Google, the first few results that pop up will likely be clothing brands that sell men’s sweaters. And if you type “men’s sweaters near me,” those results will be local to you.
The better your content serves a user’s query, the higher your website will appear on the search engine results page (SERP). And the higher a site appears on the SERP, the more clicks it’s going to get — and more customers are going to convert.
It sounds simple enough, but there are many factors that can affect local SEO. Creating quality content isn’t enough to stand out online — not when you’re competing with so many other businesses in the same field, in the same region, for the same audience.
Within four months of working with Silverback, we doubled our organic web traffic.
Kevin Kincaid | CMO, AAFMAA
If you’re in need of top-notch local SEO services, look no further.
Silverback Strategies is a local SEO company with a decade of experience in performance-driven digital marketing. Our holistic approach to local SEO focuses on every aspect of a website, from the copy on a specific webpage to how quickly a page loads to the way the page is actually programmed.
At Silverback, we place a strong emphasis on cross-department collaboration, crafting SEO strategy that supports your paid media and content marketing efforts and vice versa. There are three main components of Silverback’s SEO strategy:
Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.