Fuel Your Marketing with Paid Media Campaigns

Paid media, also known as PPC, plays a critical role in driving consumers to take an action — signing up for an email list, purchasing products, etc. Smart PPC management helps businesses take the guesswork out of digital marketing to get real, measurable results quickly.

Successful pay-per-click advertising (PPC) requires experienced marketers who can drive meaningful results. Silverback Strategies is the PPC management agency that can drive the results you need.

Here’s an overview of how PPC management works:

• Digital marketers pay search engines like Google to list PPC ads for your business at the top of relevant search engine results pages (SERPs).
• A user types a keyword like “women’s sneakers” into a search engine and sees sneaker brands pop up at the top of the results page in a square box labeled “Ad”.
• These are PPC ads. PPC ads allow you to reach your target audience directly — they’re only served to people searching for the products you’re promoting.
• Plus, you only pay when someone actually clicks on the ad, so you’ll know you’re getting the best possible return on investment (ROI).

The challenge, of course, is making sure you’re working with the right PPC management agency. If you’re not working with an agency that has a proven track record of success in PPC management, you may just be throwing your marketing dollars away.

It’s All In the Numbers

With a decade of experience in performance-based digital marketing, Silverback Strategies is a PPC management agency that can drive the results you need.

Our paid media team members are experts in PPC management, trained directly by industry leaders from Google and Facebook to ensure our clients’ campaigns remain relevant and successful.

Another benefit of working with Silverback is our ability to seamlessly integrate your marketing efforts, crafting your PPC strategy with SEO, content marketing, video production and analytics in mind:

• Rank above the competition. SEO and PPC complement each other, working in tandem to drive traffic to your website and get your business to the top of the SERPs.
• Turn interest into action. Creative services like graphic design and video production enhance the quality of your PPC ads, turning ad views into clicks and driving consumers to your website.

From setup to research to reporting, Silverback’s approach to PPC management is unlike any other.

PPC Management Services

• Keyword and audience research
• Ad account buildout
• Campaign targeting strategy
• Ad copywriting
• Ecommerce feed setup and optimization
• Monthly and ad hoc reporting