Marketing By the Numbers

Don’t guess. There’s a wealth of business intelligence out there — but sometimes it’s hard to know what to look for and, once found, how to make sense of it all. Silverback’s data and analytics team helps pull all of this raw data together and pluck out the story of a brand’s digital performance. We utilize the full suite of Google Analytics tools, auditing and implementing measurement programs for our clients’ digital projects at an expert level. Based on specific client needs, we also provide campaign tagging, custom dimensions and metrics, custom segments and custom dashboards and reports for our clients’ teams.