People are on social media to have fun, not hang out with brands — which means a branded social program better be pretty damn good. Silverback’s social media program solves all of the issues our clients have with this powerful, but often perplexing, channel. Both our paid media and creative teams play key roles in social media work for our clients, combining industry-leading expertise to ensure that we’re utilizing the right platforms, telling the right stories with the right content, and pursuing the right promotional strategies to reach the right audiences.
Silverback’s paid and organic social media programs include intense strategy development, platform-specific content creation (including custom design and video assets), robust community management, and deep insights harvested by an expert analytics team who see what’s really happening in the social universe.
We have tightknit relationships with Facebook / Instagram, LinkedIn and YouTube, allowing us to innovate at the speed of the industry giants while maintaining a close watch on Twitter, Pinterest, and the myriad networks where our clients’ audiences may live.
Oh, and we manage successful influencer campaigns, e-commerce programs, and user-generated content initiatives. Social media isn’t easy, but when it clicks, there’s almost nothing stronger. We’ll make it click.