Programmatic advertising refers to ad-buying scenarios driven by algorithms or machines. The programmatic format leverages the powerful data-synthesizing ability of these tools and processes to drive performance and growth. Budget information, audience targeting, engagement, interactions, conversions and previous campaign data is analyzed for instant, optimal ad deployment.
Silverback Strategies provides clients with a transparent approach to programmatic advertising that captures opportunities beyond what the machines can offer. Our account managers work closely with our in-house Design and Content Teams to produce, test and integrate ad creative that maximizes the value of programmatic audiences and bid selection.
We also take a hands-on approach to new and innovative ad options that are exclusively available in self-serve formats.
Silverback offers partners a greater degree of control over frequency and messaging based on a prospect’s funnel position, and our person-to-person reporting process ensures clients always have direct access to the expert managing their campaigns. Ask us how.