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Programmatic advertising refers to ad-buying scenarios driven by algorithms or machines. The programmatic format leverages the powerful data-synthesizing ability of these tools and processes to drive performance and growth. Budget information, audience targeting, engagement, interactions, conversions and previous campaign data is analyzed for instant, optimal ad deployment.

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Silverback Strategies provides clients with a transparent approach to programmatic advertising that captures opportunities beyond what the machines can offer. Our account managers work closely with our in-house Design and Content Teams to produce, test and integrate ad creative that maximizes the value of programmatic audiences and bid selection.

We also take a hands-on approach to new and innovative ad options that are exclusively available in self-serve formats.

Silverback offers partners a greater degree of control over frequency and messaging based on a prospect’s funnel position, and our person-to-person reporting process ensures clients always have direct access to the expert managing their campaigns. Ask us how.

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