Rapiscan®️ Systems is an international leader in security screening and threat detection technology. Rapiscan served as official security equipment and systems supplier to the 2012 Olympics and works with NATO, the EU and the U.S. Department of Homeland Security, among others. Despite its global presence, Rapiscan long struggled with search marketing. Its campaigns were stagnating, unable to efficiently produce quality leads. Silverback Strategies was given an ambitious task: restructure and manage the company’s entire search marketing program.
PPC Leads Increased by 650%
By auditing existing programs and sharing keyword and performance data between our paid and organic search teams, Silverback completely rebuilt Rapiscan’s struggling search marketing program. “We expected improvements by handing off the program to Silverback, but we never envisioned (this),” said Nichole Causey, former Americas marketing manager. “The results have been beyond all of our expectations.”