Using Local SEO to Fuel Keyword Rank for an Online School

Strayer University balances its role as a leader in the realm of online higher education with 78 physical campuses located throughout the United States. Strayer has learned that students who live closer to one of the physical campuses are more likely to maintain enrollment through graduation.

Using this information, Silverback Strategies repositioned Strayer’s organic search focus on local SEO. While this may seem counterintuitive for a school with such a strong online presence, we proceeded to implement technical optimizations, content updates, and new design elements on every campus page.

The result — a 66% increase in Top-3 keyword rank, from 88 keywords to 141.